Published by Chandigarh Business School of Administration
Chandigarh Group of Colleges (CGC) Landran-140307, Distt Mohali, Punjab- India


Chandigarh Group of Colleges, Landran has been a pioneer of world class education for 17 years and is carrying on the tradition continuously improvising and bringing about world class facilities, best teaching methodology and state of the art facilities. It has a history of having outstanding alumni who are the leaders of their work spheres. CGC is one of the largest educational groups based out in Landran,Mohali-Chandigarh, having strength of 15000 students spread across more than 25 programs. It has unmatched faculty of highly qualified teachers from IITs, NITs and other reputed colleges and universities. The team is committed to ensure that every CGC’ian is trained and groomed in a manner to grab the best placement offers in renowned companies/organizations with astounding packages at par with industry standards. CGC is known for having maintained the number one position in best campus placements in northern region. With persistent efforts and untiring commitment displayed by team CGC, the popularity of the heritage campus has increased manifold among the aspiring students seeking quality education and is now attracting them from far across desirous of pursuing technical, management, health, hospitality and other educational choices available. CGC has maintained leadership position with 492 companies visited the campus, 5134 job offers and highest package of 31.77 lacs.

About CBSA

Chandigarh Business School of Administration, Landran has been carrying the legacy of being an academically responsive institution catering to the requirements of the corporate world. It has set goals of flair for innovation and capacity for adapting to the ever evolving changes in business world. The Institute is proud of its highly competent, committed, well-experienced and qualified core faculty imparting quality education. The students are encouraged to approach faculty members after class to get their doubts clarified or any specific queries resolved. The academic environment favors achieving excellence in learning and focuses on overall development of the student's personality. The Institute has a well-established Training & Placement cell which functions under the supervision of full-time concerned authorities. Intelligence, Ambition, Leadership, A Sense of Purpose, Adaptability to Change - qualities companies look for before hiring are precisely the Institute looks for in students it selects. CBSA, Mohali believes that it is the determination of its students and faculty, academic rigor, all-round development, comprehensive curriculum and the way it is conducted - makes it the preferred choice for recruiters The courses offered at CBSA are designed to instill innovation, leadership, team work and global exposure to the participants. The students are exposed to real life complex situations so as to provide them the framework, skills and analytical tools to confidently manage diverse situations. The students also undergo summer internship in their respective sessions. The internship is designed to give the students a hands-on experience of the organizations they aspire to work and grow with. These programmes provide students with an opportunity to work both at the domestic as well as international level as per the market trends and expectations.

Biz and Bytes

'Biz and Bytes' - An International Research Journal of Management and Technology (Print ISSN 2320-897X and E-ISSN: 0976-0458) is flagship research publication of Chandigarh Business School of Management, Chandigarh Group of Colleges, Landran, Mohali, Punjab. Biz and Byte is a peer reviewed and refereed journal. Chandigarh Business School of Administration (CBSA) always strives for excellence and innovation. It aims to foster excellent teaching and profound research in the field of Business Management. This international management Journal has successfully completed eight years. It serves as a platform especially for budding researchers under the guidance of representatives from academia at national as well as international level.

Chief Patrons Patrons
Mr. Satnam Singh Sandhu, Chairman, CGC Prof. (Dr) P.N. Hrisheekesha, Campus Director, CGC
Mr. Rashpal Singh Dhaliwal, President,CGC Dr. Jagtar Singh Khattra, Director Academics, CGC
Editor -in-Chief Editors
Dr. Vishal B Soni , Director-Principal, CBSA Prof. (Dr.) Satinder Pal Singh, Dean Research, CBSA
Dr. Sunayna Khurana, Associate Professor, MBA, CBSA
Circulation Head and Co -Editor
Dr. Monika Gupta Vashisht, Associate Professor, MBA, CBSA
Editorial Committee
Dr. Ramandeep Saini, Associate Professor, MBA, CBSA Dr. Shart Sood, HOD, BBA, CBSA
Dr. Preeti Sharma, Assistant Professor, B.Com (P) CBSA Mr. Krishan Tuli, HOD, MCA, CBSA
Dr. Meenu Juneja, Associate Professor, MCA, CBSA Ms Ruby, Assistant Professor, MBA, CBSA
Mr. Neeraj Gupta, Assistant Professor, MBA, CBSA Ms. Parinita Malhotra, Assistant Professor, MBA, CBSA
International Advisory Board
Dr. PAP Samantha Kumara Head, Department of Marketing Dr. Getie Andualem Imiru Head Marketing Management Department,University of
Ruhuna Sri Lanka Head, Department of Marketing Addis Ababa University Ethopi Head Marketing Management Department University of
Prof. (Dr.) Mahesh Joshi School of Accounting, RMIT University Melbourne, Australia Dr.Anupam Mehta Associate Professor of Accounting and Finance IMT Dubai
Prof. R.P.C. Ranjani Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka Dr.Sunanta Laohanan Associate Professor Department of Management Studies Bansomdejchaopraya Rajabhat University ,Thailand
National Advisory Board
Prof. (Dr) S K Chadha University Business School Punjab University, Chandigarh Prof. Santosh Rangnekar Department of Management Studies IIT Roorkee
Prof. (Dr.) Sanjay Kaushik University Business School Punjab University, Chandigarh Dr Rajat Agrawal Associate Professor
Prof. Ramesh Chander University School of Management Kurukshetra University, Kurukshetra Dr. Safal Batra Faculty of Management StudiesIIM Kashipur
Prof. (Dr.) A.K. Vashisht University Business School Panjab University, Chandigarh Prof. (Dr.) S.P.Singh Faculty of Management Studies Gurukul Kangri Vishwavidayalaya, Haridwar
Dr. Sangeeta Nagaich Department Of Economics Panjab University, Chandigarh Prof. (Dr.) Pankaj Madan Faculty of Management Studies Gurukul Kangri Vishwavidayalaya, Haridwar
Prof. (Dr.) S.C. Malik Department of Statistics MD University, Rohtak Prof. Kavita Singh Faculty of Management Studies University Of Delhi
Prof. (Dr.) G.S. Batra Head, School of Management Studies Punjabi University, Patiala Prof. (Dr.) B.S. Department of Management Studies Kurukshetra University, Kurukshetra
Prof. (Dr.) Pawan Garg University Business School (formerly IMS) HPU, Shimla Dr. Gagandeep Sharma GGS Indraprastha University New Delhi
Dr. Harpreet Singh Director AS Group of Institutes Khanna Prof. (Dr.) Rajeev Kumar Department of Mathematics MD University, Rohtak