BIZ AND BYTES

Published by Chandigarh Business School of Administration
CGC, Landran Mohali, Punjab-INDIA

EDITORIAL BOARD
Chief Patrons Patrons
Mr. Satnam Singh Sandhu, Chairman, CGC Prof. (Dr) P.N. Hrisheekesha, Campus Director, CGC
Mr. Rashpal Singh Dhaliwal, President,CGC Dr. Jagtar Singh Khattra, Director Academics, CGC
Editor -in-Chief Editors
Dr. Vishal B Soni , Director-Principal, CBSA Prof. (Dr.) Satinder Pal Singh, Dean Research, CBSA
Dr. Sunayna Khurana, Associate Professor, MBA, CBSA
Circulation Head and Co -Editor
Dr. Monika Gupta Vashisht, Associate Professor, MBA, CBSA
Editorial Committee
Dr. Ramandeep Saini, Associate Professor, MBA, CBSA Dr. Shart Sood, HOD, BBA, CBSA
Dr. Preeti Sharma, Assistant Professor, B.Com (P) CBSA Mr. Krishan Tuli, HOD, MCA, CBSA
Dr. Meenu Juneja, Associate Professor, MCA, CBSA Ms Ruby, Assistant Professor, MBA, CBSA
Mr. Neeraj Gupta, Assistant Professor, MBA, CBSA Ms. Parinita Malhotra, Assistant Professor, MBA, CBSA
International Advisory Board
Dr. PAP Samantha Kumara Head, Department of Marketing Dr. Getie Andualem Imiru Head Marketing Management Department,University of
Ruhuna Sri Lanka Head, Department of Marketing Addis Ababa University Ethopi Head Marketing Management Department University of
Prof. (Dr.) Mahesh Joshi School of Accounting, RMIT University Melbourne, Australia Dr.Anupam Mehta Associate Professor of Accounting and Finance IMT Dubai
Prof. R.P.C. Ranjani Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka Dr.Sunanta Laohanan Associate Professor Department of Management Studies Bansomdejchaopraya Rajabhat University ,Thailand
National Advisory Board
Prof. (Dr) S K Chadha University Business School Punjab University, Chandigarh Prof. Santosh Rangnekar Department of Management Studies IIT Roorkee
Prof. (Dr.) Sanjay Kaushik University Business School Punjab University, Chandigarh Dr Rajat Agrawal Associate Professor
Prof. Ramesh Chander University School of Management Kurukshetra University, Kurukshetra Dr. Safal Batra Faculty of Management StudiesIIM Kashipur
Prof. (Dr.) A.K. Vashisht University Business School Panjab University, Chandigarh Prof. (Dr.) S.P.Singh Faculty of Management Studies Gurukul Kangri Vishwavidayalaya, Haridwar
Dr. Sangeeta Nagaich Department Of Economics Panjab University, Chandigarh Prof. (Dr.) Pankaj Madan Faculty of Management Studies Gurukul Kangri Vishwavidayalaya, Haridwar
Prof. (Dr.) S.C. Malik Department of Statistics MD University, Rohtak Prof. Kavita Singh Faculty of Management Studies University Of Delhi
Prof. (Dr.) G.S. Batra Head, School of Management Studies Punjabi University, Patiala Prof. (Dr.) B.S. Department of Management Studies Kurukshetra University, Kurukshetra
Prof. (Dr.) Pawan Garg University Business School (formerly IMS) HPU, Shimla Dr. Gagandeep Sharma GGS Indraprastha University New Delhi
Dr. Harpreet Singh Director AS Group of Institutes Khanna Prof. (Dr.) Rajeev Kumar Department of Mathematics MD University, Rohtak