Published by Chandigarh Business School of Administration
CGC, Landran Mohali, Punjab-INDIA


'Biz and Bytes' - An International Research Journal of Management and Technology (Print ISSN 2320-897X and E-ISSN: 0976-0458) is flagship research publication of Chandigarh Business School of Management, Chandigarh Group of Colleges, Landran, Mohali, Punjab. Biz and Bytes is a peer reviewed and refereed journal. Chandigarh Business School of Administration (CBSA) always strives for excellence and innovation. It aims to foster excellent teaching and profound research in the field of Business Management.It serves as a platform especially for budding researchers under the guidance of representatives from academia at national as well as international level.

Scope and Objectives

In ‘Biz and Bytes’, ‘Biz’ represents ‘Business’ and ‘Bytes’ represent ‘Technology’; meaning thereby ‘Technology in Business’. This is an era of Social Media and Big Data Analysis. The journal covers a wide range of topics in the field of Business Management Sciences including Finance, Marketing, Human Resource Management, International Business, Information Technology and other allied disciplines associated with management. The focus remains on finding original ideas contributing to real-life situations in the corporate world; leading to develop leaders and managers equipped of applying innovative ideas and contemporary management practices at their workplace.